Capturing social impact on travel services industry in 2018

Travelers today, have a lot of options – driven more so by choice, reviews and experience brought on by digitalization. In turn, for Travel companies, social has become one of the key channels for customer service – from personalized online interactions to bookings, recommendations to reviews and content to communications. And over the years, it has grown to provide an …

Potential of an IoT in the future of Travel

The blurring of lines between the physical and virtual worlds, especially with the IoT, (Internet of Things) has created a seamless connection between organizations and their audiences. The remarkable speed at which it’s infiltrated each and every aspect of Travel industry from beacons to keyless entry, social to security and communications to collective intelligence has brought new-age challenges and opportunities. …

Powering Up: Can Cognitive Computing reinvent Travel’s business model?

“By 2018, half of all consumers will interact with services based on cognitive computing.”-IDC. Everybody has heard of ‘big data’, ‘cloud computing’, and IoT ‘internet of things’. Some have managed to utilize them exponentially in their businesses, while others are trying. My focus in today’s blog post is around the next big buzzword in the market – ‘Cognitive Computing’. In …