Capturing social impact on travel services industry in 2018

Travelers today, have a lot of options – driven more so by choice, reviews and experience brought on by digitalization. In turn, for Travel companies, social has become one of the key channels for customer service – from personalized online interactions to bookings, recommendations to reviews and content to communications. And over the years, it has grown to provide an …

No traveller left behind – The Untapped Potential of Accessibility Testing

Today, Travel is an experience that starts when a person clicks and lands on your site or engages with your app. And there starts the journey to customize every need, whim and want of that traveller and his experience. From bleisure travellers to baby boomers, travel is increasingly personalizing its offerings by digitalizing it all. Well, almost every traveller. Until …

Data: 99:99:99 – 99% of all information, 99% of all people, 99% of the time

Early this year, the US East coast was engulfed in a severe snowstorm, labelled as one of the biggest of the century. Services were mobilized, warnings were sent out and cities were on high-alert. Governments and corporates worked to minimize damages, while companies changed strategies to maintain a competitive advantage. So why the reference to weather? Its another example of …

Going big on Big data: How the Logistics industry is enhancing its supply chain visibility with real-time analytics

By Mahesh AG The logistics industry is complex with critical sub-areas such as transportation, inventory, warehousing, material handling, packaging and security that need to come together for actionable insight. The ever-changing global economy, fuel price instability, just-in-time requirement of customers, and the necessity of cost-effectiveness add to the complexity of the ecosystem. This, in addition to the huge scale of operations, makes …

Agile Methodology – The T20 of Software Development Life Cycle

By Rahul Singh, Agile methodology is like T20 cricket match of recent days where the requirements keep changing every moment and you need to be on your toes to be successful (deliver something tangible). Waterfall or V-model was more like a Test match where you had enough time to set yourself and decide on your strategy. But here in agile there …

The Emergence of Software Babus

By Akhil Agarwal, Having been in the IT services industry for close to 2 decades now, there are some interesting trends that I have noticed consistently. Everywhere I look around, I see groups of extremely intelligent people all driven towards achieving process excellence in the IT fraternity. However, the focus always seems to be more on adhering  to the PROCESS …

The Changing Role of the CEO

Today’s business world is full of shifting paradigms and as the market moves through the volatility, a new wave is surfacing – the wave for enhanced mobility, decisions based on social conversations and maximized analytics. During my visit to the NASSCOM Leadership Forum 2011, I found myself nodding in agreement with the compelling argument that no matter where you look, …