No traveller left behind – The Untapped Potential of Accessibility Testing

Today, Travel is an experience that starts when a person clicks and lands on your site or engages with your app. And there starts the journey to customize every need, whim and want of that traveller and his experience. From bleisure travellers to baby boomers, travel is increasingly personalizing its offerings by digitalizing it all. Well, almost every traveller. Until …

Sense, Simplify, Sell: Capturing more of the fare value chain

‘Change’ within aviation is a daily mechanism on three core aspects – Markets, consumer behaviour and market conditions. With the inclusion of ancillary services, negotiated fares and interlining , aviation’s progressively complex ecosystem can see up to 20 million fare changes in a single week. For airlines to be competitive and strategically ahead, means they need to have their pulse …

Price is Paramount: Getting to 99.9% accuracy in the airfare war

It’s a well-known fact that the aviation industry is a highly regulated industry with multiple stakeholders. And by that count, airfare too, is a highly controlled operation. So getting the correct airfare is a critical aspect of any airline’s business operations. But it faces challenges where poorly designed or enforced fare management infrastructure has cost more compared to the value …