No traveller left behind – The Untapped Potential of Accessibility Testing

Today, Travel is an experience that starts when a person clicks and lands on your site or engages with your app. And there starts the journey to customize every need, whim and want of that traveller and his experience. From bleisure travellers to baby boomers, travel is increasingly personalizing its offerings by digitalizing it all. Well, almost every traveller. Until …

Asia becomes the hub for “Smart” travel (IT-BPM industry)

Digitization has provided untapped opportunities for travel providers to strengthen relationships with their customers in home markets, across the region, and around the globe. In that, certain regions are seeing a growing “smart” evolution with regard to lifestyle and particularly in travel. And in the center of it all is Asia. With over a billion travellers, the fastest adopters are …

Social Loyalty: Is the personalized engagement with your valued customer personal enough?

By Naveen Kapoor For decades, loyalty programs have formed the backbone of the brand marketing activities in airlines and hotels. With the end vision of identifying and retaining loyal customers, these programs have been successful in the past. But in today’s world, the term “loyalty program” seems to be ubiquitous with most of the airlines and hotels owning a loyalty …