Data: 99:99:99 – 99% of all information, 99% of all people, 99% of the time

Early this year, the US East coast was engulfed in a severe snowstorm, labelled as one of the biggest of the century. Services were mobilized, warnings were sent out and cities were on high-alert. Governments and corporates worked to minimize damages, while companies changed strategies to maintain a competitive advantage. So why the reference to weather? Its another example of …

Social Loyalty: Is the personalized engagement with your valued customer personal enough?

By Naveen Kapoor For decades, loyalty programs have formed the backbone of the brand marketing activities in airlines and hotels. With the end vision of identifying and retaining loyal customers, these programs have been successful in the past. But in today’s world, the term “loyalty program” seems to be ubiquitous with most of the airlines and hotels owning a loyalty …

Going big on Big data: How the Logistics industry is enhancing its supply chain visibility with real-time analytics

By Mahesh AG The logistics industry is complex with critical sub-areas such as transportation, inventory, warehousing, material handling, packaging and security that need to come together for actionable insight. The ever-changing global economy, fuel price instability, just-in-time requirement of customers, and the necessity of cost-effectiveness add to the complexity of the ecosystem. This, in addition to the huge scale of operations, makes …

Unlocking the Customer value

By Naveen Kapoor and Love Ojha. The travel and hospitality industry is a rapidly growing Customer-Centric Business. For Airlines, Hotels, Cruise lines and TMC’s, the need to know and uniquely identify their valued customers is a business imperative which helps them optimize their operations and increase the impact of their marketing strategies, ultimately keeping them ahead of the competition. However, …