Business Value delivered from Social Media?

By Vipul Doshi, It suddenly seems to be the flavor of the day. Everyone is talking about how does “Social Media add value to my business”. Social media has given customers a voice that they only dreamed of having a few years ago. Through the use of social channels, customers can communicate directly with the brands they do business with, …

The Emergence of Software Babus

By Akhil Agarwal, Having been in the IT services industry for close to 2 decades now, there are some interesting trends that I have noticed consistently. Everywhere I look around, I see groups of extremely intelligent people all driven towards achieving process excellence in the IT fraternity. However, the focus always seems to be more on adhering  to the PROCESS …

The Changing Role of the CEO

Today’s business world is full of shifting paradigms and as the market moves through the volatility, a new wave is surfacing – the wave for enhanced mobility, decisions based on social conversations and maximized analytics. During my visit to the NASSCOM Leadership Forum 2011, I found myself nodding in agreement with the compelling argument that no matter where you look, …