IGT leverages its understanding of the travel domain and customer service experience to offer a tool agnostic service that integrates, analyzes and enables travel companies to act on intelligence gathered from social conversations. It enables you to attribute social chatter to specific parts of your business, allowing proactive action planning.
IGT’s team of travel domain experts utilize various social media analytics tools and their understanding of social media in travel industry to provide real time intelligence based on various aspects like customer behavior, competitor movements, product acceptance etc. Some of key elements of the social analytics service include:
- Set up a centralized desk to monitor SM activities
- Utilize industry-accepted tools and domain experts to analyze data and show trends and provide recommendations
- Some key focus on SM analytics include
- Analyze the sentiment of the conversations of the focused segments
- Provide analytical inputs for design of global campaigns
- Track the performance of social channels and campaigns
- Provide inputs about industry trends with respect to social media
- Quantify performance of social media
Contact InterGlobeTechnologies at mktg@igt.inAviation
IGT provides a wide range of solutions & services by providing a rare amalgamation of modern technology platforms and industry best practices
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