IGT's loyalty program management framework – ePoints Manager™ helps airlines and travel services providers create, run and maintain a loyalty program on the fly. ePoints Manager is a highly powerful, flexible and scalable software solution framework that enables travel suppliers to create and maintain customer loyalty by offering recognition, awards and incentives. It offers travel suppliers unlimited versatility to instantly administer and modify their loyalty programs to fit their dynamic business needs. Travelers can register online with ePoints Manager, view their account information and perform online transactions.

• Fully Customizable Business Rules
  The administrator can completely control the business rules:
  • Points Policy
  • Awards Policy
  • Partner & Affiliate Manager
  • Marketing Tools- Promotions & Email Broadcasting
    
• Speed and Responsiveness
  The solution framework is designed to be fast and responsive to enable the user to make transactions with minimum number of clicks. This is achieved through the use of extensive caching, filtering and validations at the browser layer. The solution allows for large fraction of validations to be performed, either at the client computer (reducing delays) or at the web server level(reducing host level access) and hence transactions and delays.
  
• User Friendly Multi-lingual Front End
  The dynamic database driven multi-lingual front-end allows the users to access the following modules:

• my Self- Basic profile information
• my Preferences- OTA standard travel preferences
• my Account- Account information & transactions
• Industry Standard Technology
  The solution framework is based on industry standard XML, utilizing structured data. The XML based data exchange layer between the front end and database enables modular application structure. The solution framework is based on contemporary Microsoft technologies, with ASP as the front-end and SQL Server 2000 as the back-end.
• Modularity
  The modular design of the solution framework allows easy customization of the solution framework based on the travel supplier's requirements. The solution framework has three core modules:
  • Administration Tool
  • MIS Reports
  • Profile Engine
  • Preferences Engine
  • User Account Engine

• Reduced marketing costs through better targeting
• More personalized service through accurate customer data
• Lower transaction costs by moving consumers online
• Reduced cost of sale through increased customer loyalty
• Complete control and flexibility for travel suppliers over their loyalty programs
• Reduced transaction costs
• MIS Reports to analyze the program
• User friendly online registration and online access for end-users